Longisquama - Facts and Figures

Longisquama - Facts and Figures Name: Longisquama (Greek for long scales); articulated LONG-ih-SKWA-mah Living space: Forests of focal Asia Recorded Period: Center Triassic (230-225 million years back) Size and Weight: Around six inches in length and a couple of ounces Diet: Most likely bugs Recognizing Characteristics: Little size; quill like crest on pack About Longisquama To decide by its single, inadequate fossil example, Longisquama was firmly identified with other little, floating reptiles of the Triassic time frame like Kuehneosaurus and Icarosaurus. The thing that matters is that these last reptiles had level, butterfly-like wings of skin, while Longisquama had dainty, slender crest extending away from its vertebrae, the specific direction of which is a proceeding with puzzle. Its conceivable that these plume like structures stretched out from side to side and gave Longisquama some lift when it hopped from branch to part of high trees, or they may have stuck straight up and served a carefully enlivening capacity, presumably identified with sexual determination. Obviously, it hasnt got away from the notification of researchers that Longisquamas ornamentations appear to have halted barely shy of being authentic plumes. A little bunch of scientistss have seized on this likeness to suggest that Longisquama may have been tribal to birdswhich would either cause this animal (which is probably named a diapsid reptile) to be renamed as an early dinosaur or archosaur, or overturn built up thought altogether and follow current fowls back to a dark group of floating reptiles. Until increasingly fossil proof is found, however, the current hypothesis (that winged animals developed from feathered theropod dinosaurs) seems, by all accounts, to be sheltered!

Advanced Financial Reporting Essay Example | Topics and Well Written Essays - 2000 words

Progressed Financial Reporting - Essay Example Another method of accomplishing development is through Merger and Acquisition (truncated as M&A). The previous is likewise known is natural development where the firm uses its own assets (held income, stores and overflow, or value capital) for financing development. The later is otherwise called inorganic development where the acquirer firm purchases the advantages and liabilities of the target(s) as on a given date (Sherman, 2010, p.1). Along these lines, M&A are outside development methodology that picks up prominence for the most part because of globalization. It has become a significant a significant path for firms to grow their item portfolios and increasing new markets. M&A additionally encourages the firm’s to gain information, most recent innovation and improved administration capacities. What's more, M&A has been seen as very effective for explicit divisions like pharmaceuticals where broad Research and Developments are required. Research and developme nt doesn't just require gigantic capital venture yet in addition requires information in significant territories with the goal that the objective item stays capable on worldwide scale (Kumar and Yadav, 2005, pp.51-63). The primary thought process in any M&A is to encounter a cooperative energy in existing tasks just as gainfulness of the organizations. Notwithstanding, it is additionally critical to take note of that not the sum total of what M&A have been effective previously and hence some neglected to expand esteems prompting immense capital misfortunes (Frensch, 2007, pp.48-49). In July 2013, TD Travel of Cheshire gained Hotel scene, the lodging booking organization of Bristol and subsequently made another substance by rebranding called Corporate Travel International. The joined element is required to help incomes for both the organizations to more than ?100 million and furthermore utilize in excess of 160 staff across various units. Concerning the above late procurement , the goal of this examination is to talk about with reasons regarding why such business mix has occurred and furthermore clarify the likely results or issues that the organizations may look in future. Merger and Acquisition Strategy As on July 12, 2013, TD Travel finished the securing of Hotel Scene. The acquirer for this situation is TD Travel where as the obtained is Hotel scene. The arrangement was account and sponsored by private value venture firm LDC. The procurement is relied upon to make one of the biggest and free corporate travel and booking operator element of UK. The organizations have chosen to re-brand the joined business into Corporate Travel International. It is likewise expected that such M&A will make a collaboration that can help the incomes of the new consolidated business substance of more than ?100 million. The organizations are likewise hoping to utilize more than 160 staffs in various branches situated across London, Liverpool, Wilmslow, Bristol, and Hul l. From the public statement of the organization it was discovered that the chief of LDC is extremely hopeful about the M&A and has suggested the arrangement. He likewise accepts that the supervisory crew of TD Travel is extremely experienced and propelled and along these lines holds monstrous potential to take the new element to the following degree of animating development direction. With respect to financing of the arrangement, a bundle of working capital and senior obligation offices was given by Lloyds Banking Group’s Finance and Acquisition group. The arrangement was essentially driven by Relationship Director of TD Travel, Richard Townsend. The obligations of lead chief and warning of the arrangement was given to BDO LLP which is likewise one of the most rumored Accountancy and Business

The Hardest SAT Reading Questions Ever

The Hardest SAT Reading Questions Ever SAT/ACT Prep Online Guides and Tips In case you're focusing on a truly elevated SAT score, you'll have to figure out how to beat the most troublesome inquiries on each segment of the test. Here, I’ll experience a couple of the most troublesome inquiries I’ve seen on the SAT Critical Reading segment and how to settle them. Why precisely would they say they are so difficult? How would you tackle them? How well will you do? Challenge yourself for that top score. Question Type 1: Sentence Completion Sentence finishing questions are intense in light of the fact that you can’t consistently depend on setting to address the inquiry in the event that you don’t know the word.The hardest sentence fruition questions remember troublesome jargon for both the sentence itself and the appropriate response decisions, so you’re stuck in a Catch-22.If you can’t be certain what the sentence is requesting, you’re going to make some unpleasant memories picking the correct word or in any event, getting it. Here’s a solitary clear sentence consummation question that I believe is one of the hardest on the freely accessible SAT practice tests: Fred regularly utilized ___________ to accomplish his expert objectives, despite the fact that such cunning trick estranged his partners. A. chicaneryB. diligenceC. bombastD. disputationE. accord This inquiry remembers troublesome jargon for both the sentence (guileful, trick, estranged) and the decisions (practically all of them).You can comprehend from the sentence that the word you’re searching for is an equivalent for â€Å"artful subterfuge†, yet I'm not catching That's meaning? What's more, regardless of whether you do recognize what it implies, the words in the appropriate response decisions are additionally truly elevated level; you may comprehend what constancy and accord mean, yet the other three words are increasingly troublesome. So how might you understand this inquiry? Initially, let’s see what we can get from the sentence.Even in the event that you don’t comprehend what â€Å"artful subterfuge† implies, it must be something negative since it â€Å"alienated his colleagues†. On the off chance that you don't have a clue what estranged signifies, you may have the option to surmise it from separating: distanced has outsider in it, so it would seem that it signifies to make outsider, which is presumably not something to be thankful for. You’re searching for an answer decision with a negative connotation.This Fred fellow is obviously awful news.You can likewise gather that â€Å"artful† implies something like â€Å"crafty†, or for this situation (with the negative undertone), â€Å"underhanded†.You need a word that implies an unscrupulous strategy for accomplishing objectives. Alright, presently we will take a gander at the appropriate response decisions. Steadiness and accord are the two words you most likely know, and neither of them is negative, so you can cross those out. This is the place it gets extremely troublesome - the three decisions that are left are words you probably won't know. Controversy seems like a question. That’s truly negative, yet it doesn’t truly have anything to do with being precarious or mischievous. Pomposity seems like something that would be boisterous or huge, not guileful or precarious, yet you probably won't be certain. Dishonesty could be correct. It has a similar completion as â€Å"trickery†, and it sounds lighter than pomposity (in that bomb isn't in it). It appears as though we can limit it down to bluster or sophistry. Dishonesty showed up more probable, so An is the appropriate response we’re going to pick (and the correct answer!). This inquiry may appear to be unimaginable on the test on the off chance that you don’t know the words, yet on the off chance that you make some keen deductions about the sentence and the implications of the appropriate response decisions, you despite everything have a decent shot of noting effectively without knowing any accurate definitions. It is anything but a slam dunk (our suppositions about dishonesty above were quite shaky regardless of whether they ended up being correct) (which they did), however you generally have a decent possibility on these inquiries on the off chance that you can limit your answer down to two or three likely decisions. Fred. Presently let’s take a gander at an extremely hard twofold clear sentence fruition question: Preferring economy of articulation recorded as a hard copy, the educator asked understudies toward a _____ instead of a ______ exposition style. A. spare...ornateB. terse...opinionatedC. personal...academicD. baroque...embellishedE. repetitive...intricate This isn't as troublesome in the jargon office, however it has confounding answer decisions and sentence stating that requires a significant level comprehension of articulations. How would we settle this inquiry? We know from the expression â€Å"rather than† that the two words we use to fill in the spaces must be alternate extremes - that’s important!The educator favors â€Å"economy of expression†, so the primary word will mirror this sort of composing style, while the subsequent will be its inverse. What does â€Å"economy of expression† mean? We can surmise from what we think about â€Å"economy† that it presumably implies something like not being inefficient with words.So the primary word ought to depict an effective composing style and the subsequent word ought to portray a progressively extravagant one. Presently for the appropriate response decisions - I think this is the extremely crucial step of this specific question.You need to recollect that the two words MUST FIT EXACTLY. To begin with, let’s take a gander at all the principal words in the appropriate response decisions and see which ones coordinate with our assurance of what the main word must describe.Spare does, brief basically does, well not secure with elaborate, save that one for now.Personal and tedious are certainly off-base, so we can cross out decisions C and E. It doesn't make a difference what the subsequent word is in the event that we realize the first isn't right. We should proceed onward to the second words in decisions A, B, and D. A. spare...ornateB. terse...opinionatedC. personal...academicD. baroque...embellishedE. repetitive...intricate Extra and fancy are contrary energies, so An appears to work pretty well.Terse and stubborn don’t cooperate, in light of the fact that obstinate is unquestionably not something contrary to brisk, so we can cross out decision B.Baroque and decorated (decision D) is an extreme one. Decorated certainly fills in as something contrary to what the educator needs, yet we're as yet not absolutely sure what rococo methods. So it’s either An or D. Now, we realize that An appears to work, so we ought to go with that decision regardless of whether we don't know about D.As it turns out, elaborate alludes to a style described by resplendent detail (which it to state, not effective), so An is in actuality the right answer! With this inquiry, we can perceive that it is so critical to confirm that the two pieces of a two section answer fit the sentence. Indeed, even with troublesome twofold clear sentence finish questions, on the off chance that you separate the appropriate responses cautiously you can show up at the right decision. Rococo workmanship: confirmation that individuals had an excessive amount of leisure time before the appearance of current innovation Question Type 2: Passage-Based Presently let’s take a gander at the absolute hardest section based understanding inquiries. I’ll separate them by classification. Creator Technique Writer strategy questions ask about for what valid reason the writer of the section utilized a specific accentuation or gadget in their writing.These questions can be troublesome on the grounds that you have to have a profound comprehension of the author’s perspective and how unique composing strategies work to create contentions. Here’s one of the most troublesome creator procedure addresses I have seen: In lines 27-30, the creator utilizes regular a few times so as to: A. uncover the entertainers' dissatisfaction with current theatersB. vilify the present-day treatment of the artsC. spoof the innovative endeavors of contemporary artistsD. accentuate the ludicrousness of a simply stylish way to deal with the artsE. overstate the significance of custom in expressions of the human experience The inquiry alludes to these lines in the section: The pattern toward protection is huge not just in light of the fact that it is sparing and reestablishing some better structures that are tributes than the inventive accomplishments of different occasions, yet in addition since it is kicking the standard way of thinking of the regular force structure that gives the support to traditional culture habitats to house expressions of the human experience. I think this inquiry is so troublesome in light of the fact that it requires an unmistakable and nuanced comprehension of the author’s objectives and procedure. It additionally gives answer decisions that are generally speaking really befuddling. Let’s make sense of how to understand it! To start with, we have to comprehend the inquiry. For what reason does the creator utilize the word â€Å"conventional† so often in this paragraph?What’s the perspective she is attempting to help? Obviously she is genius conservation of memorable engineering (she depicts the structures that safeguarding spares as unrivaled and tributes to the innovative accomplishments of different occasions, which are both beneficial things), and traditional is being utilized adversely to portray the frameworks set up that would destroy these social monuments.She is attempting to stress how significant it isn't to permit the â€Å"conventional† thoughts, frameworks, and focuses to totally assume control over expressions of the human experience. Presently let’s take a gander at the appropriate responses, making sure to be extremely demanding and explicit about killing any answers that are even somewhat off-base! Decision A:reveal the performers’ dissatisfaction with current theaters Valid, the stating does pass on a specific dissatisfaction, however is it used to uncover the performers’ disappointment? Is it explicitly about present day theaters? Probably not. This answer makes itself excessively explicit by referencing entertainers and current theaters, so it’s gotta not be right. Decision B:disparage the present-day treatment of expressions of the human experience This appears to be right. â€Å"Conventional† is unquestionably being utilized as an affront (to â€Å"disparage† something).And it's offending the perspectives and structures that encompass contemporary treatment of expressions of the human experience in open life. This one’s a champ! Decision C:parody the innovative endeavors of contemporary ar

Global Warming - Causes, Impacts, the Way Ahead Essay

A dangerous atmospheric devation - Causes, Impacts, the Way Ahead - Essay Example The impacts of a dangerous atmospheric devation are as of now clear the same number of the effects are unfavorably experienced by the regular man nowadays. For example, there have been remarkable varieties in the climatic examples all around the world. In last couples of decades, the occurrence of climatic calamities like floods, typhoons, avalanches and dry seasons turned out to be increasingly more successive at various pieces of the world. There is far reaching accord in mainstream researchers that main impetus behind climatic changes can be credited to twentieth century humans’ exercises that upset the regular environmental and the natural parity and in the end prompts environmental change and a worldwide temperature alteration. The target of this simple is to examinations the causes and effects of an Earth-wide temperature boost. The only remaining century mechanical upset extraordinarily affected worldwide surface temperatures by raising the centralization of ozone depleting substances in the climate and henceforth changing the groupings of mist concentrates and ozone layer. These progressions altered the land front of earth’s surface and it changed the radiative equalization overseeing the earth on different timescales and at different spatial scales. Different examinations show that in most recent 100 years the normal temperature of the air close earth’s surface has ascended by 1.3 Fahrenheit (Venkataramanan and Smitha, 2011). The expansion in temperature results different changes in the physical arrangement of earth. For example, it quickens the liquefying of icy masses and shafts ice that raises the ocean level. The ascent in ocean level would have destroying impacts as it would lower countless islands like the Maldives laying at extremely low ocean level and consequently a huge number of h uman lives would be in danger. Additionally, the ascent in worldwide temperature changes the breeze design over the globe. It would bring about colder winters in Europe and more downpour in West Africa. Then again, there would be an intense shortage of downpour in focal Africa (Venkataramanan and Smitha, 2011).â

EU Subsisdies Order Essay Example for Free

EU Subsisdies Order Essay 1.â â â â â Introduction The European Union presented the Common Agricultural Policy (CAP) during the 1950s, which was planned for empowering better efficiency in the natural pecking order to guarantee that buyers had a steady flexibly of moderate nourishment and that the EU had a suitable horticultural area. This was basic in post WW2 Western Europe, where social orders had been harmed by long stretches of war and the agrarian division injured. The CAP in the pre 1990s period offered appropriations and ensured costs to ranchers by having the EU purchase farming items at whatever point the costs fell beneath indicated bolster levels, so as to give a creation motivating force to nourishment items. This strategy was sponsored by duties which balance the contrast among European and world rural costs so as to keep the CAP from attracting enormous amounts of imports. Moreover, money related help for cultivating venture was given to encourage the rebuilding of cultivating, guaranteeing that ranches created in size, the executives and innovation, improving proficiency and profitability. (Leguen de Lacroix, 2004) Krugman composes that since the 1970s, the help costs set by the European Union was high to the point that Europe which would have been a shipper of most rural items under facilitated commerce, was delivering more rural items than purchasers were happy to purchase. This brought about the EU being committed to purchase and store gigantic amounts of nourishment, and at the 1985, European countries had put away 780,000 tons of meat, 1.2 million tons of margarine and 12 million tons of wheat. This constrained the EU to receive an arrangement of sponsoring agrarian imports to discard this overflow stock and creation, so as to maintain a strategic distance from boundless development in stores. (Krugman and Obstfeld, 2006) He further records the CAP as costing European citizens a faltering $50 billion of every 2002, which does exclude the aberrant expenses to nourishment buyers because of more significant expenses. Government sponsorships to European ranchers were likewise equivalent to around 36 percent of the estimation of homestead yield, double the U.S figure. The EU (European Trade) Commission reported that it would eliminate all fare endowments right now allowed to exporters in the European Union in 18 December 2005. In this paper, the potential impacts of this eliminating of fare endowments will be talked about and investigated, together with the approach suggestions and fitting strategy changes that ought to be made alongside the eliminating of fare sponsorships. A Theory of Export Subsidies Here a hypothesis of fare endowments will be talked about inside the field of worldwide financial aspects, so as to break down the impacts of fare appropriations in principle on exchange and economies, just as to build a system from which the eliminating of the EU send out sponsorships can be examined. The utilization of a fare appropriation is much the same as some other endowment †the exporters get a more significant expense (by the measure of the sponsorship) than what is really paid by the remote buyer. Given this cost possible for the sent out great, maker of the fare great being referred to won't sell in the household showcase at any lower cost, along these lines, expecting that buyers are kept from purchasing from outside providers at lower world costs, the residential value confronting the two makers and customers is driven up by the appropriation. This discloses to us that the costs looked by the purchaser of agrarian items inside the European Union are falsely swelled using send out sponsorships. The utilization of fare endowments to enormous and little nations is diverse in principle. We believe the EU to be a â€Å"large country† with the ability to impact world costs (of the fare great). For this situation, the expansion achieved by the sponsorship brings about a fall on the planet cost of the fare great †which brings about a disintegration in the EU’s expressions of exchange. In the sending out nation, buyers are harmed because of the raise in costs, makers gain, and the administration loses in light of the fact that it must exhaust cash on the appropriation. Consequently a fare endowment should consistently lessen monetary government assistance, and will do as such to a bigger degree the bigger is the nation since this will bring about a more noteworthy unfavorable terms of exchange impact. Evacuation of the EU Export Subsidy One of the fundamental reactions of the EU CAP is the charge of â€Å"dumping†, or the sending out of merchandise at costs far beneath the expense of creation, which Oxfarm claims discourages and destabilizes markets for non-dying down exporters, particularly those in the creating scene. It recommends that the EU send out sponsorships ought to be expelled with the goal that such practices would not be so predominant. Be that as it may, the EU send out sponsorships can't be disposed of without changing rural approaches which support and lift creation. Expulsion of fare appropriations without horticultural approach change would cause a development of unmanageable supplies of hamburger, coarse grains and dairy items, which is expensive to the Government. The Government would likewise bring about immense misfortunes if these stocks must be discarded on the household advertise. Consequently the expulsion of fare appropriations would need to be joined by farming change, which could take numerous structures. A model would be the execution of creation control through severe creation quantities to wipe out overflow creation because of the fare endowment, stricter than those that as of now exist through the CAP. Another arrangement choice is lessen bolster costs. The impacts of this is increment residential utilization because of the scaled down costs buyer need to pay in the local market, just as a decrease in local horticultural creation because of the lower value makers get. Consequently the requirement for trade endowments would decrease, as the potential for a development of agrarian stock would be diminished. As indicated by an examination by Stout, Leetmaa and Normile, the end of EU bolster costs, with taxes to ensure agrarian items against import rivalry staying set up, the biggest effect inside the EU would happen in the journal, coarse grain and hamburger markets. This is normal since these parts are the place the most significant levels of value support are found, and for these farming items, as local costs fall, creation and consequently sends out decay accordingly. This decrease in EU fares would have the impact of driving up world costs, expanding assembly between beforehand misshaped EU costs and world costs. A similar report referenced above additionally considered the situation in which the levies which shields the horticultural markets from import rivalry are killed. Such an approach activity would permit the EU to import agrarian products at the world costs, thus driving down the residential EU costs of items, which are presently ensured by substantial taxes. The effect of tax end would be felt the hardest in the business sectors where import duties are the most noteworthy, for instance, the sugar, dairy, hamburger, corn and rice markets. As per another investigation by the OECD, the end of fare sponsorships has significant ramifications for a great part of the EU dairy and domesticated animals item advertises. As broke down already, the evacuation of fare endowments would prompt falling household costs, creation and henceforth sends out, just as higher local utilization of these products. The examination by OECD likewise reports that unsubsidized sends out ascent to supplant the sponsored trades, as EU residential cost falls and the world cost increments. The OECD composes that the result of fare sponsorship end for a product is an expansion on the planet cost of a similar item, as called attention to before. Here the OECD does an increasingly comprehensive examination into this impact, reasoning that the greatness of this impact on world costs relies upon the significance of financed sends out comparative with the absolute volume of exchange, and may be counterbalanced by cross-ware impacts. There impacts are delineated in the graph underneath: The OECD likewise takes note of that EU meat sends out are little comparative with world sums and that not the entirety of its fare are financed. Anyway the EU dairy item send out market is an alternate story, bargaining an a lot bigger portion of world markets, with most fares being financed. Subsequently the biggest effects would be felt in the journal markets, with world dairy costs expanding as sponsored trades are disposed of. At long last, the OECD suggests that the fitting arrangement reaction together with a fare sponsorship disposal, which has the least market contorting outcomes, is to totally surrender value underpins, utilizing send out appropriation ends as a chance to achieve such a point. This is in concurrence with the discoveries by Stout, Leetmaa and Normile. References Leguen de Lacroix, Eugene, ‘The Common Agricultural Policy Explained’, European Communities, October 2004 OECD, ‘A Forward-Looking Analysis of Export Subsidies in Agriculture’, Organization for Economic Co-activity and Development Oxfarm Briefing Paper, ‘Stop the Dumping : How EU farming sponsorships are harming jobs in the creating world.’, Oxfarm International Heavy, Jim., Leetmaa, Susan. What's more, Normile, Mary Anne. ‘Evaluating EU Agricultural Policy Reform Using the EU WTO Model’, Economic Research Service, USDA, Washington, DC

Data transmission is the movement of data - Free Essay Example

The data is usually in bits. Transmission normally takes place through media.   One of the model which best describes the transmission of data is the TCP/IP model. It contains four layers. The first one is the network interface layer which is responsible for receiving and placing TCP/IP packets on the network. The second layer is the Internet layer. It performs the routing, packaging and addressing functions of a network.   It consists of the IP, ICMP, ARP and IGMP protocols. The third layer is transport layer. It is responsible for the sending of packets in the network. It mainly consists of the TCP and UDP protocols. TCP is used to provide a one to one reliable connection. UDP is used to provide one to one or one to many unreliable communications. The last layer is known as the application layer. Its main function is to facilitate layer to layer access.   It also facilitates the exchange of information. It contains protocols such as SMTP which is used for mail messages and attachments.   Also, there is the HTTP protocol which is used in transferring files that make up web pages or websites. (Norstedt.B, 1984) Communication begins at the network interface layer. In the second layer, data encapsulation occurs. Data encapsulation is when data is added to the packet header. The third layer involves setting up of a secure connection then in the last layer the packets are delivered. Network service is an application that provides communication, manipulation, presentation and data storage and is mostly implemented through a peer to peer or client server architecture. One example is the domain name system (DNS) which is used to translate domain names to IP addresses. Another example is the dynamic host configuration protocol (DHCP) which is used to give network configuration information to network hosts. TCP/IP network services commonly use the port numbers which are assigned by the Internet technical governance. The common port number for web based servers is 80   while for email is 25. TCP and UDP protocols are vastly used. However, it is important to note that UDP is more prone to network congestion hence users of this protocol are advised to be careful. TCP, on the other hand, is largely reliable and is used in transferring files that require complete accuracy. (Norstedt.B, 1984) Security is very paramount when it comes to networks. Organizations always invest heavily in security so as to ensure no data loss of any kind happens. There are many techniques used by various organizations. One of them is access control. It is important to know the devices and users that are accessing the network. Use of antivirus and antimalware is also very common. Malicious software and viruses can destroy everything that is linked by the network. Firewalls are also very effective in ensuring security is achieved. Intrusion prevention system cover the whole network. They are designed to block attacks. (Li.M, Lou.W., and Ren, K, 2010, 17) It is important to note that wireless networks are not very safe as compared to wired networks. A server is a computer program that provides assistance to the other computer programs. A server is essential in linking up various computer programs so that they can perform the task that has been requested of them. Examples of servers are;   File server- stores network users` data files. Communication server- handles many common communication functions for the network, such as e-mail, fax, remote access, firewall or internet services. Application server-shares network-enabled versions of common application software and eliminates the need for software to be installed on each workstation. Database server- manages common databases for the network, handling all data storage, database management and requests for data. Domain server- authenticates and authorizes computers and users to access resources within the logical domain. (Li.M, Lou.W., and Ren, K, 2010, 17) There are two types of the server architecture. One is called the event based and the other one is called the thread based. The thread based approach looks at every incoming connection with its thread. It isolates requests and hides concurrency. The event-based model depends on asynchronous I/O operations and high-performance event notifiers. There is an event queue followed by an event log then event collectors and finally the reply queue. Security challenges Managing access to resources (physical and logical) Managing access to resources is very challenging especially in large organizations. Data can easily fall into the wrong hands.   Use of cable locks is one way of making sure that data does not fall into the wrong hands. Authentication requirements is also a very safe method; it ensures that only the required people access the data. Backups should be created by organizations to ensure that in the case of hacking not all data is lost. User and group management Different user groups in the organization possess different characteristics. Each user has his role hence the level of clearance to access specific information varies. Use of authentication and tokens helps determine the people who access information and those who cant. This is very useful during audits since activity logs can be salvaged easily and they will tell who accessed the information and at what time. Data encryption is also very useful when it comes to guarding data. Network attacks and firewall protections Network attacks have become very common. Organizations use firewalls and anti-virus software to protect themselves from these attacks. It is important to note that the design of an organization data system should be assessed so that loopholes are found. Regular checking of the storage disks is also crucial so that action can be taken early enough. Monitoring and optimizing server performance Server performance can be measured with how fast it is processing information and providing feedback. Various background programs hinder the performance of servers. Servers should be used for a single purpose to ensure the performance levels are high. Servers can be optimized to ensure they provide the services they are required to.

Determining Your Personality Style Assessment - 1446 Words

Determining Your Personality Style After completing the â€Å"Determining Your Personality Style† assessment, I was shocked with my result because it plainly described me. According to my assessment my personality style is Amiable; a person who wants to know â€Å"why?†, Wants to build relationships, loves to give others support and attention, values suggestions from others, fears losing trust, dislike disagreements with others, displays her emotions, and somewhat introverted. I also discovered that as an amiable person, my strengths are, supportive, patient, and diplomatic. I am not quite aware know my strengths and what I tend to see mostly are my weaknesses and mistakes, which scares me when confronted with the question, â€Å"tell me about yourself.† However, I am glad I did this assessment because it made me realise that in all my weaknesses and mistakes I still have strengths. Now I can boldly tell someone my strengths. Nonetheless, there are still some signs of weaknesses in me. The assessm ent said, â€Å"there is a great saying ‘your greatest strength is also your greatest weakness’’.† As a leader, I need to be able to access all the personality styles because I will be dealing with different kinds of people and situations that demand leaders with a certain type of personality style. For example, I can’t efficiently lead a team of drivers if I’m an amiable person. So to develop other personality styles I will start doing the following; †¢ Over the next 3-9 months, I will startShow MoreRelatedSample Resume : The Livecareer Skills Assessment1440 Words   |  6 PagesThe LiveCareer skills assessment gives the individual the opportunity to complete an assessment to determine which occupations match the skills of the individual. In taking this assessment, the reader was able to gather information on careers that are of interest. Most people select careers that they are interested in or have the skills to perform certain jobs. 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The Self Care Deficit Theory - 968 Words

Where Did the Theory Come From?: Dorothea Orem First Step- According to Petiprin (2015), the Self-Care Deficit Theory was created in 1956 Dorothea E. Orem as a product of attempting to improve nursing care quality in general hospitals directly in her state. This theory shows another way of viewing a specific phenomenon; it is applied to an extensive range of patients and is incorporated into the nursing practice to develop and advance patient care; however, consistency with the laws and ethical practices are the key to this theory. Definition According to Taylor (2011), Self- care can be viewed as work, which is needed for personal maintenance of health, wellness and psychological development. When someone has a disability and is incapable of providing self-care for himself/herself, further assistance is required. If family or community members are unable to assist someone with his/her self-care, trained and equipped caregivers a vital tool. The level of care provided by the caregiver depends on the specialization of services provided. Orem’s self-care theory focuses on self-care deficits and potential self-care deficits. Since 1956, the correlation between self-care and nursing have led Orem to guide and lead the self-care theory into the nursing practice, by explaining the structure, knowledge, process, and sciences behind this theory Major Concepts and first stage According to Petiprin (2015), the major concepts of Orem s Self-Care Deficit Theory are that: †¢Show MoreRelatedSelf-Care Deficit Theory3134 Words   |  13 PagesRunning Head: Self-Care Deficit Theory Concept Analysis: Self-Care ABSTRACT Dorothea Orem’s Self-Care Deficit Nursing Theory has been used as a basis for nursing care since she first proposed the theory in 1959. 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I willRead MoreSelf Care Deficit Theory3065 Words   |  13 PagesDorothea Orems Self-Care Practice Model Elaine Gilligan Whelan, RNC, MA, MSN ABSTRACT Curriculum design in nursing education has become an increasingly sophisticated process throughout the past decade. Theories of nursing have emerged, and have become the basis for various curricula models. One model which is relevant to nursing education, practice and research, is that of Dorothea Orem. Nurse educators are constantly bombarded with material regardmg various nursing theories. Each nurse educatorRead MoreSelf Care Deficit Theory : Self-Care Limit Theory In Nursing1045 Words   |  5 PagesIntroduction: Theory plays very vital role in strengthening clinical practice. Yet there has always been poor evidence, when we discuss about the application of theory in nursing. The reason behind this may be that the importance of theory integration with clinical practice has not matured to its full forte (Rolfe, 1993). 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Orem defined nursing as a way of realizing every patients desire to engage in self-care in aRead MoreDorothea Orem Self-Care Deficit Theory2485 Words   |  10 PagesOrem Theory Assessment Tricia Burr Elms College Elms College: Division of Nursing Theory Assessment Assignment N: 285 Theorist: _____Dorothea Orem______________________________________ Theory: ______Self-Care Deficit Theory _______________________________ |Credentials |Basic degrees – Diploma from Providence Hospital School of Nursing in Washington DC in 1934; BSN Ed from | |Of author |Catholic University of America in 1939 (Hartweg FleckRead MoreOrem s Theory Of Self Care Deficit Nursing Theory1464 Words   |  6 Pagesshould be brought into the situation?†Ã¢â‚¬  (Berbiglia Banfield, 2014) Her biggest focus was the Self- Care Deficit Nursing Theory. Orem’s SCDNT is a general theory. It started out as three theories. The theory of nursing systems, the theory of self-care deficits, and the theory of self-care were the first three theories. The theory of dependent care was added later and goes a long with the theory of self-care. Part foundation of the SCDNT was believed to be the moderate realism position, even though

Colonization in Annie John - Free Essay Example

Sample details Pages: 2 Words: 489 Downloads: 3 Date added: 2017/09/13 Category Advertising Essay Did you like this example? Martha Lee ENG 92W 4/13/10 In Annie John, the lasting effects of Antigua’s colonization are reflected through Kincaid paralleling her own experiences with those of the West Indian colonies where she has lived. In, Columbus in Chains, the issues of Antiguan colonialism and postcolonial culture are apparent in the text, beginning with Annie’s discussion of the history of slavery in Antigua through Ruth. â€Å"I could see how Ruth felt from looking at her face. Don’t waste time! Our writers will create an original "Colonization in Annie John" essay for you Create order Her ancestors had been the masters, while ours had been the salves. She had such a lot to be ashamed of, and by being with us e very day she was always being reminded† (Kincaid 76). Annie believes that Ruth possesses an innate sense of guilt because black people were once enslaved by white and everyone knew. She pities Ruth knowing that she knows less about the West Indies than them. Through the interaction of these two girls, Kincaid provides an individualized perspective upon the dynamics of life in a colonial state. Annie also briefly comments on the irony of colonization, considering that, â€Å"all of us celebrated Queen Victoria’s birthday, but we, the descendants of slaves, knew quite well what had really happened† (Kincaid 76). The Antiguan children still celebrate even when they are aware that the British once enslaved them. Annie continues on the topic of colonization as she contemplates Columbus who returned to Spain imprisoned in chains. â€Å"King Ferdinand and Queen Isabella had sent [Columbus] back to Spain fettered in chains attached to the bottom of the ship. How I loved this picture—to see the usually triumphant Columbus, brought so low, seated at the bottom of a boat just watching things go by† (Kincaid 78). Annie enjoys seeing Columbus brought so low because he returned to Spain in the way that slaves were sent to the Americas. The phrase, the great man can go nowhere (Kincaid 78) resonates so strongly in her mind that she â€Å"[writes] it out with her fountain pen† (Kincaid 78). This act proves to be a heinous crime, that after the discovery by her teacher, Miss Edwards, â€Å"her whole face was on fire. Her eyes were bulging out of her head† (Kincaid 81). Miss Edwards is a representation of the English social order and has defined herself according to the rules of this order. Annie’s action against the discoverer of Antigua’s honor is against Miss Edwardss system of belief so she refers to Annies action as blasphemous. (Kincaid 82). Because Columbuss importance is essential to the colonial system, Annies act not only criticizes him, but also subverts the whole dominant colonial order. For this reason, Miss Edwards sees to it that Annie must be punished. Kincaid’s experiences clearly parallel the experiences of Antigua and its colonization by its British protectorate. Th ey are reflective of her own memories and feelings towards Antigua’s colonization, and through Annie John’s journey, gives insight into how a once controlled culture seeks its independence.

Personal Experience Explore Different Thoughts about...

Introduction Everyone has their own story of where they came from. When you first come out your mothers wound you were a clunk of clay, and everything that you are exposed to molded you into who you are now based on by your surroundings. You never come out with the thought of rather you will become successful or become a low life. Everything that you observe through is what affected your academics and behavior. The saying, â€Å"You can take a person out of the hood but you cannot take the hood out of a person†, basically says that you can try to get away from a rough neighborhood, but what you already consumed about the hood will be your mentality and no one can change that about you. Growing up in a healthy and safe neighborhood with healthy inspiring people will influence a person’s way of thinking. This means a person would be capable of thinking positive and staying away from negativity. Oppositely, a person growing up in the hood or poverty with nothing but violence around t hem gets sucked into violence and hood activities. Some people that grow up in the hood try to act different from the hood because it becomes tiring to keep seeing people get shot down or joining gangs. It then becomes natural and people realize that this is the world around them and they will not be able to change it people will be people. The best thing for people to do is change themselves to stay away from negativity. Purpose of the Study The purpose of this study was to explore differentShow MoreRelatedThrough My Creative Writing And Reading Experience, I Have1156 Words   |  5 PagesThrough my creative writing and reading experience, I have been exposed to a variety of literary genres. My preferred genres have consistently been free verse poetry, fiction, and non-fiction. For the purpose of this class, I have chosen the genre of creative non-fiction. 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My First Memory Of A Writing - 972 Words

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Battered Woman Syndrome Defense Essay Example For Students

Battered Woman Syndrome Defense Essay The Battered Women Syndrome is a series of characteristics in women who are physically and psychologically abused by an important dominant male in their lives. These women learn helplessness and dependency; sometimes these characteristics originate from childhood. According to Dr. Lenore E. Walker, a woman must experience two cycles, before she can be labeled a â€Å"battered woman†. The two cycles are called the â€Å"cycle of violence†. This cycle leads to the feeling that the abuse will never stop. It almost becomes natural. Sometimes the relationships will be calm, and the abuser will apologize for what happened. This part is called the â€Å"honeymoon cycle†, but at other points in the cycle the tension and arguments just soar all the time (divorcenet.12-3-00). After years, the cycle starts to go quicker. At this point, the woman starts to feel trapped, because she would go through these cycles more than once a day. At some, certain point, she will have to act out in what is legally considered â€Å"self-defense†. Stereotypes of battered women will always be around. Many people wonder why don’t the wives or girlfriends just get help?, why don’t they tell someone?, or just get up and leave. People fail to realize that leaving an abusive relationship can make matters worst. Some can’t leave because she is financially dependent or they have children, and/or their mates threaten to kill her and her children or take her children away. A real mother would never leave her children, in any situation. The prosecutors usually always bring up these stereotypes of battered women. In some situations the woman will leave, but staying out is hard for her or he makes it hard for her. Once the woman leaves he will usually do his best to find her and when he does, he threatens her, or may embarrass her, and she’ll leave with him because of the scene he makes. In addition to all these reasons to why women stay in abusive relationships, is because women lose their self-esteem and eventually don’t have the energy to leave. In order for the Battered Woman Syndrome claim to be used expert testimony is essential. This is needed in order to give matter to the argument that justifies what the woman did. It is also needed because there needs to be an explanation of the Syndrome to juries, in away they can understand. Learned helplessness and other scientific knowledge need to be explained in order for the jury to understand. To understand what the woman is going through, what she was thinking at the time she committed the crime, and that she did it (murder her abuser) it because she honestly felt that it was the only solution in getting the â€Å"cycle of violence†. First, the women must show that she is able to prove either through her own testimony or through the testimony of other witnesses that she is a â€Å"battered woman†. She must then provide proof that the expert who she has chosen is qualified in the field. Some think that the defense based on Battered Woman Syndrome is an insanity defense, because of the experts who are brought in to explain the characteristics of the syndrome, psychologists or psychiatrists. Also because the word â€Å"syndrome† is often used to describe mental illnesses. â€Å"First her husband, now the courts†, is what one of the signs read at a march during the third trial of Idalia Mejia in 1978(Gillespie 165). In addition to the violent husband and the courts filled with prosecutors and confused jurors abuse a woman once she has tried to protect herself, but so do the police. Police officers receive little training in dealing with domestic violence cases. .u8826d514fa8c191fcc815f2969478265 , .u8826d514fa8c191fcc815f2969478265 .postImageUrl , .u8826d514fa8c191fcc815f2969478265 .centered-text-area { min-height: 80px; position: relative; } .u8826d514fa8c191fcc815f2969478265 , .u8826d514fa8c191fcc815f2969478265:hover , .u8826d514fa8c191fcc815f2969478265:visited , .u8826d514fa8c191fcc815f2969478265:active { border:0!important; } .u8826d514fa8c191fcc815f2969478265 .clearfix:after { content: ""; display: table; clear: both; } .u8826d514fa8c191fcc815f2969478265 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8826d514fa8c191fcc815f2969478265:active , .u8826d514fa8c191fcc815f2969478265:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8826d514fa8c191fcc815f2969478265 .centered-text-area { width: 100%; position: relative ; } .u8826d514fa8c191fcc815f2969478265 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8826d514fa8c191fcc815f2969478265 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8826d514fa8c191fcc815f2969478265 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8826d514fa8c191fcc815f2969478265:hover .ctaButton { background-color: #34495E!important; } .u8826d514fa8c191fcc815f2969478265 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8826d514fa8c191fcc815f2969478265 .u8826d514fa8c191fcc815f2969478265-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8826d514fa8c191fcc815f2969478265:after { content: ""; display: block; clear: both; } READ: Witchcraft And It's Effects On Society Essay The techniques are usually to defuse the situation. Rarely do officers make an arrest. Police departments have what is called â€Å"stitch rule† this is a victim needs to have a certain amount of stitches before officers are required to make an arrest. People always ask the same question, well why did she call for help? When the woman finals builds up the courage to actually call the police for help, they arrive to do nothing for her except maybe make situation worst. The worst part of

Enzyme Catalase Essay Example For Students

Enzyme Catalase Essay INTRODUCTIONThe enzyme catalase speeds up the decomposition of Hydrogen Peroxide into water and oxygen as shown here, 2H2O2-*2H2O+O2. It is one of the fastest known enzymes and its turnover number is 6 million, which means the number of substrate molecules which one molecule of the enzyme turns to products per minute. This can be demonstrated by putting a piece of liver into a beaker of Hydrogen Peroxide, the fizzing shows a demonstration of the enzyme in action. AIMMy aim is to examine how the concentration of the substrate hydrogen peroxide affects the enzyme catalase. INVESTIGATIONI am going to investigate the effect of varying the substrate concentration on enzyme catalase. I am going to use 8 different concentrations and record the time taken to collect 20ml of gas in the gas syringe. I will repeat all the 8 concentrations twice so I can see if they match, spot out any anonymous results and also I can work out the average time it takes to produce 20ml of gas at the certain concentrations. I will vary the concentrations by increasing and decreasing the amounts of Hydrogen Peroxide and water. PLANFirst of all I will ensure I have enough enzyme solution for the whole experiments so the enzyme solution is standardised. With the results I get I will try to work out the Vmax. I will do this experiment at room temperature so the enzymes get enough kinetic energy to collide. I will need 80ml of the enzyme solution because I will use 5ml for all of the experiment and I will do 8 different concentrations and I will repeat this concentrations twice so that is 5x8x2= 80. First of all I will set out the equipment as I will show in the diagram then I will cut some pieces of liver, which is the source of the enzyme. Then I will grind the pieces of liver with the mortar and pestle, which will have sand and Di ionised water (which is water with no H ions in it its PH is neutral). The sand will help cut open the cells of the liver. I will take a funnel with glass wool in it, I chose glass wool rather than filter paper because the catalase could have been adsorbed by the filter paper. Then I will add 5ml of the enzyme catalase to the conical flask and for the substrate concentration of 10% I will add 2ml of Hydrogen Peroxide and 18ml of water (18+2= 20, I will always use 20ml) every time I when I will increase the concentration by 10% I will increase the H2O2 by 2ml and decrease the H2O by 2ml. I will time how long it takes to produce 20ml of gas in the gas syringe. I chose the gas syringe rather than to count the bubbles produced in a measu ring cylinder because it is easier to use, the results will be more accurate and the gas syringe reduces the possibility of gas escape. I will tabulate my results and highlight them in some way so they are visible I will interpret my results in to a line graph. I will also added a line of best fit to the results on the graph and with the results I get I will work out the Vmax. Here is a blank copy of my results table, which I fill in later when I get my results. FAIR TESTTo make my experiment a fair test I need to ensure that all the variables must be kept the same for all the experiments except for the concentration of Hydrogen Peroxide. I will accurately measure out the Hydrogen Peroxide and enzyme solution using a pipette and measuring cylinder. I will use glass wool rather than filter paper because if I use filter paper then the catalase could be adsorbed by the filter paper, which will no longer make my experiment a fair test. I will time how long it takes to produce 20ml of gas by using a stopwatch accurately. For each concentration I will make sure that there is no excess catalase or substrate in the measuring cylinders I use by cleaning them. I will hold the rubber bung connecting the conical flask and the gas syringe so it does not open and let out any gas. PREDICTION I predict that the more the concentration of substrate the faster it will be to produce 20ml of oxygen if you increase the concentration there will be a higher chance of collision between the particles, but there will come a point where all the active sites are full and the rate should go constant. Enzymes such as catalase are protein molecules. They are used to speed up specific reactions in the cells. They are all very specific as each enzyme just performs one particular reaction. Once the amount of substrate molecules added exceeds the number of active sites available then the rate of reaction will no longer go up. The graph should look like this, I know this from background scientific knowledge, from my notes and textbooks. SAFETY ASPECTSThe safety precautions that I will consider taking are that I am going to ensure that I wear goggles because Hydrogen is a strong oxidising agent and if it gets into my eyes it could be irritating and eat away at my cornea, corneal bur ns can occur rapidly. I will also make sure that the Hydrogen Peroxide does not come in contact with my clothes or hands so I will wear an apron and gloves if the Hydrogen Peroxide does come in contact with my hands, which will cause whitening of the skin and stinging. I will immediately wash my hands thoroughly with water. Hydrogen Peroxide is a strong deodorizing and bleaching agent. It has a characteristic pungent odor. If anyhow I swallow the Hydrogen Peroxide I will drink water straight away to dilute and immediately contact a physician. If I break any apparatus I will inform the teacher straight away and I will clean the broken apparatus. APPARATUS LIST? Scalpel and chopping board? Pipette? 4 measuring cylinders, (3) 100ml (1) 10ml? Conical flask? Gas syringe? Mortar and pestle? Glass wool? Rubber bung with delivery tube? Retort stand with clamp and boss? Stopwatch? Sand? Spatula? Hydrogen Peroxide? Di ionised water? Source of enzyme (liver)I used these apparatus because it wa s the equipment available and suitable for my experiment. I used the gas syringe rather than to count the number bubbles produced in a measuring cylinder because it is more easier and accurate and it also gives a less possibility of gas escape. I used the stopwatch because it is accurate to measure the time rather than counting the time yourself. I used the spatula to pick up bits of the sand and put in the mortar and pestle in which I was grinding the pieces of liver. I used the scalpel to cut the pieces of the liver and I cut the pieces on the chopping board so I dont cut into the table that I was working on. I used the mortar and pestle to grind the pieces of liver. I used the glass wool rather than filter paper because the catalase could be adsorbed by the filter paper, which will no longer be a fair test. The house on mango street EssayIt is possible to follow the reaction by monitoring the pH of a mixture of milk, lipase and sodium carbonate. A milk with higher lipid content should release a greater number of fatty acids in a given time period and therefore its pH should drop quickest. Method1. Place 10ml fresh milk in a boiling tube (1) and add 5ml of dilute (0.05M) sodium carbonate solution. Place the boiling tube in the water bath to warm to 40C for 5mins. 2. Place 1ml of 5% lipase in a boiling tube (2) and place in the water bath to warm to 40C for 5mins. 3. Set up the datalogging equipment as shown below. 4. Pour the milk with carbonate solution into the warmed enzyme . Shake the boiling tube and return to water bath. 5. Record the change in pH for 8 minutes. 6. Rinse the pH probe in the pH7 buffer solution and repeat experiment with a different milk sample. Bile salts are steroids with detergent properties which are used to emulsify lipids in foodstuff passing through the intestine to enable fat digestion and absorption through the intestinal wall. They are secreted from the liver stored in the gall bladder and passed through the bile duct into the intestine when food is passing through. Biosynthesis represents the major metabolic fate of cholesterol, accounting for more than half of the 800mg/day of cholesterol that the average adult uses up in metabolic processes. By comparison, steroid hormone biosynthesis consumes only about 50 mg of cholesterol per day. Much more that 400 mg of bile salts is required and secreted into the intestine per day, and this is achieved by re-cycling the bile salts. Most of the bile salts secreted into the upper region of the small intestine are absorbed along with the dietary lipids that they emulsified at the lower end of the small intestine. They are separated from the dietary lipid and returned to the liver for re-use. Re-cycling thus enables 20-30g of bile salts to be secreted into the small intestine each day. The most abundant of the bile salts in humans are cholate and deoxycholate, and they are normally conjugated with either glycine or taurine to give glycocholate or taurocholate respectively. The conjugation is important in identifying the bile salt for re-cycling back to the liver.

The Importance of Education in Improving the American Economy Essay Example For Students

The Importance of Education in Improving the American Economy Essay As a child, I knew money was scarce. Though my family had one parent and one income, we sufficed. On the news, reporters spoke of the economic downfall. Elementary teachers discussed the economic social ladder and daily statistics about increasing poverty levels. But what is poverty? About two years ago, our financial status began to follow the economic trends. My father could no longer afford rent or groceries for dinner. For months we were living off the few food stamps available to us. This was the most petrifying moment of my life. A question developed that tormented my mind. Will we have food or a house tomorrow? Having the constant fear of living on the streets is deathly terrifying. Various letters appeared on our door demanding evacuation. Nightmares which once tormented my nights had become a reality. Bankruptcy had been an ongoing fear, but this was only half of my anguish. Before this point in my life, I had a definition of poverty. Poverty was achieved by laziness and negligence. After experiencing financial hardship, I discovered how naive and heartless I was towards disparity. Thousands of people in our community are deprived of basic necessities as we speak. We will write a custom essay on The Importance of Education in Improving the American Economy specifically for you for only $16.38 $13.9/page Order now Living in alleyways, they strive to find employment, food, or a mere conversation. This is poverty. Yet as these unfortunate individuals stand on street corners wishing for a miracle, we glance at them with callous faces as if they are worthless. I have now experienced the adversity I once criticized. The recent economic stimulus package signed by Obama will initiate an optimistic future for the United States. Several prominent ideas which will influence our economy the most are the housing, tax, and unemployment benefits. These will allow adults o. .cle if one occurs. Fortunately, we are slowly escaping poverty. However, there are many kids out there who have not experienced this; they are in danger of making mistakes which could cause them various months, or dare I say years, of anguish. The youth of this nation have the future government in their hands; we are the foundation of opportunity. By educating this new generation, a bright future will be ahead and a misfortune such as our current foreclosure crisis is less likely to occur. Change will not happen within the next few days, or even weeks; it will take a great deal of time to overcome the financial catastrophe we have endured. A drastic initial amount of money has been spent on individuals in hope of reinitiating the consumer cycle. However, by educating both our citizens and our youth, an even greater amount of potential is in the near future.

Essay Writing Topics - How to Research Common Essay Writing Topics

Essay Writing Topics - How to Research Common Essay Writing TopicsYou might have the task of looking for specific essay writing topics that you can use to write your essays. Are you looking for topics that have not been covered in a high school or college class? What are you looking for in an essay topic that has been presented and talked about in a classroom setting but not being used for the purpose that you have been given? How do you find these subjects?Writing your own academic essay can be quite difficult and a process that will take some time to get right. However, with a little research and planning, it will become easier to write an essay that you can remember and that is of great value to you as well as your future employers. However, it is never too late to start learning about the different topics that you will need to think about before you start to write your academic essay.One of the great ways to find and learn about the different essay topics that are out there is by speaking to your college or high school English department. If you speak to the English department that you are working with, they will be able to direct you to the appropriate faculty member and class for your subject matter. Another way to get your hands on some topics that are not generally used in your area is to talk to your professors and see if they can help you find out about a few topics that might interest you.What you should realize about writing your essay is that each professor and teacher are very much invested in what subject matter they cover. Because of this, you will need to make sure that the essays that you write meet their expectations for the subjects that they teach.You will also want to make sure that you find out about any particular courses or college-level courses that you will be taking when you are planning to attend college. For example, if you are going to be taking a course in political science, there will be several essays that you will have to writ e. If your courses in an English department and you are already thinking about writing about political themes, then you should make sure that you think about which political topics that you will be writing about. If you plan to write about something such as the economy, you will want to check out the economic studies department at your college and make sure that the students in that class are covering some economic subjects that you can use to write about.There are many different types of subject matter that you can choose from when you are researching the topic of your essay. However, you will want to make sure that you choose a topic that is easy to explain and that people will be able to understand. The best way to find out more about the subject is to do a little research and read about it to help you determine if it is something that you might enjoy writing about.

How to Write Press Releases With 21 Examples and 7 Templates

How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet. How to Write Press Releases With 21 Examples and 7 Templates Every marketer should know how to write an effective press release. Theyre essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted. Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, youll learn: How to identify newsworthy angles people care about. Every good news story should have a hook. The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time. What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business. Plus, youll find several templates and examples to follow. By the time youre done, youll know exactly how to get your organization the attention it deserves. How to Write the Best Press Releases With 7 Templates and 21 Examples Table of Contents: Why Should My Business Send Press Releases? When Should I Send a Press Release? What Should a Press Release Include? Where Can I Find Free Press Release Templates? Example of a Press Release Outline Five Visual Press Release Examples Five Basic PR Writing Tips Formatting Steps Distribution Tactics Where Should You Send Your Press Releases?This is How to Write the Best Press Releases With 7 Templates and 5 Examples Get Your Free Press Release Template Dont write releases from scratch! Instead, use this free template to make sure you nail the formatting every time. Plus, snag Press Release Template (Word): Take the hassle out of writing and formatting press releases with this simple template. Press Release Checklist: Make sure each release you deliver is up to par before hitting Send. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently. Write better press releases with these free templates: ... and Browse 21 More Press Releases Samples and Examples Sometimes it's easier to replicate success when you have examples to follow. Here's a selection of press releases curated from around the web: Apple: "Apple Adds Earth Day Donations to Trade-in and Recycling Program Associated Press: AP and Red Bull Media Collaborate to Provide Premium Sports, Music, and Lifestyle Content Starbucks: Veterans, Caregivers Find New Direction At Dog Tag Bakery Fender: Fender Celebrates 60 Years of Jazzmaster Innovation Modcloth: Modcloth Breaks Up With Black Friday Vans: Vans Partners With Positive Vibe Warriors Foundation to Help Educate Youth Communities Around the World Amazon: Buckle Up, Prime Members: Amazon Launches In-Car Delivery Barkbox: New Barkbox Study Finds That Humans Lean On Their Pups to Get Through the Holidays Target: Ten Emerging Beauty Brands Kick Off This Year's Target Takeoff Accelerator Program in Minneapolis New York Public Library: The New York Public Library Announces 2018 Young Lions Fiction Award Finalists Microsoft: Microsoft Build Highlights New Opportunity For Developers, at the Edge and in the Cloud   Adobe: Adobe Launches Spark With Premium Features For Every Student, Free of Charge Major League Baseball: MLB Announces 'Honorary Bat Girls' For All 30 MLB Clubs in Advance of Mother's Day Salesforce: Dropbox and Salesforce Announce Strategic Partnership Home Depot: The Home Depot to Hire 1,000 Technology Professionals NBC Universal: NBC's Breakout Summer Sensation 'World of Dance' Glides to a Season 3 Renewal Twitter: Q1 2018 Letter to Shareholders United Way: United Way Helped More Than 2 Million Youth Prepare For College, Work, Life Electronic Arts: EA and Maxis Invite Players to Play with Life in The Sims Mobile Wistia: Wistia Launches Soapbox to Make Professional Communications Easy with Video Canva: Canva Raises $40M Round to Earn Unicorn Title What is a Press Release, Anyway? News releases are usually one or two-page documents that share breaking news with the public. They're typically read by journalists, but sometimes general audiences might stumble upon them, too. Typically, they emulate a news article format, using the reverse pyramid to place the most important information first. Why Should My Business Send Press Releases? Organizations of all sizes use press releases to achieve all sorts of goals.  Some common objectives include: To get media coverage. This would be when your company releases a new product or feature. To build your brand’s reputation. Maybe you’re re-launching your brand image and want more people to know. To manage a crisis. When things go wrong, it's often beneficial to break the story yourself first. To build back links from trusted media sites. This could be when you publish a new e-book, report or blog and you want a reputable source to link back to the information. As a cost-effective way to market your organization.  A well-written press release can help garner public attention due to news coverage. What kind of results can old-fashioned PR get (without spending a lot of money)? Watch this video to learn: This slide deck from Raven is also useful for silencing any doubters: DID YOU KNOW: With 's robust email integrations, you can plan and deliver every press release on one marketing calendar? Schedule a demo or start a free trial. When Should I Send a Press Release? Any time you have something newsworthy to share. This includes: Breaking news announcements: News outlets want to be first to cover news when it breaks. So, lend them a helping hand. Product launches: New products often make for good news pieces. Events: These can offer reporters something timely and interesting to share with their audiences. Partnerships: If you team up with another interesting company, the news may want to know. Sharing research: Unique data and original insights are always interesting. Awards: Don't be afraid to talk yourself up (a little bit). Hiring new executives: At larger organizations, this can be considered important news. Crisis management: When something bad happens, it's best to get in front of it (before someone else does). Make sure you have something your audience (and the media's audience) will care about. This will dramatically increase the odds that your release will earn coverage. When should you consider sending a press release? Get the answer here: What Information and Content Should a Release Include? Here’s what you should include in your press releases: Headline:  Be sure to make it clear why your story is interesting and important. Press Contact: How can the media get in touch with you? City, State, Location: Where are you, and where is your news happening? Body copy:  Order information by level of importance. Boiler Plate: What's your organization all about? Here's how to craft the perfect press release: What is the Best Way to Format Your Press Release? Press releases generally follow a familiar format. By keeping your formatting consistent, reporters will always know where to look, for which information. So, what does a formatted press release look like? Looking for a more simple press release outline you can format yourself? Copy and paste this outline into any word processor: For Immediate Release Name of Press Contact: Date: Phone: Email: [INSERT HEADLINE] Summary Bullet Point One Summary Bullet Point Two Summary Bullet Point Three [CITY], [STATE] - Introductory Paragraph [QUOTE] [Second Paragraph] [Third Paragraph] [QUOTE] Closing Paragraph [BOILERPLATE] Write crisp and clear press releases with this copy-and-paste outline: Five Different Types of Releases (And Why They Work) If you’re stuck with a bit of writer’s block here are five press release examples to help inspire you. 1. Apple Product Launch Press Release: Why This Works: Apple goes in depth describing the new model of the iMac. They highlight the different features of the product and point out the improvements. They include images that highlight the new design of their product. 2. Thrill of the Hunt Event Press Release Example: Why This Works: All the details of the event in the introduction. Heather Piper's quote matches the overall tone of the press release. The website is posted throughout, making it easy to find. News Release Example From CNN Why This Works: The title explains what’s happening. It explains the when the event will begin and end as well as what is supposed to happen throughout the night. It’s short and concise. New Hire Press Release From EverBlue Training Why This Works: The name and title of the new hire are in the headline. It contains a quote from the new hire. It explains the new duties and jobs that the new hire will take on. Research Press Release Example from The Hormel Institute Why This Works: It includes the research team that discovered the breakthrough. It explains the background of the research and how it got started. It also explains what disease the research is helping cure. Five Basic Press Release Writing Tips and Best Practices Now that you’ve got a solid template to follow here are five tips to help you create a valid press release. 1. Think Like A Journalist If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to. Some tips to keep in mind: Make the information they need easy to find.  Don’t bury the lead for your reader. Tell them upfront what the purpose of your press release is. Keep your press release short and sweet. Your journalist is busy, don’t waste their time with fluff. Don’t overdo it.  Everyone’s organization has the best event, the best new product the best whatever it happens to be. Just don’t start your press releases with that kind of clichà ©s. Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller 2. Make Sure Your Story Has Value to a Publication’s Audience If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization? When determining where to pitch your story, ensure that: Their readership or viewership aligns with your target audience. Do both your audiences care about the same things? Their coverage area aligns with your product or service. Will the publication care about your company? You can do this by reading a few issues of a physical publication, or by spending some time on their website. 3. Follow the Inverted Pyramid This format entails putting your most important information first. Follow this visual guide: 4. Include Useful Quotes One of the most critical parts of your press release is including a quote that writers will be able to pull and use in their own story. Remember, reporters, and writers, are already super busy. The more work that you create for them, the less chance they will have of covering your story. Here's a basic example from Bobcat Company: The quote at the end is clear, and can easily be copied and pasted into a reporter's news coverage. 5. Eliminate Fluff Press releases should always be short and to the point. Reporters and editors are busy people. 6. Follow AP Style Journalists follow AP style, and you should, too. This will make your information easier for them to use. Visit APStyleBook.com  to buy a physical copy or digital subscription, and make sure your writing conforms to this common standard. Writing a Press Release in 7 Simple Steps Now you're ready to buckle down and write your release. Follow this process to get the job done. 1. Find Your Angle Every good news story has an angle. An angle is the perspective your story will take. Some common angles are: Local impact. How is your story impacting the local community? Conflict. Is your press release giving another side to a conflict? Progress. Is your press release highlighting progress made towards a certain problem? Drama. Does your press release evoking an emotional response for readers? When constructing your angle, remember the 5 W's: Who is this story about? What is happening? Where is it going on? When will it occur? Why is it important? Try following this template: [WHO: COMPANY] today announced it will [WHAT] at [WHERE] on [WHEN]. The [EVENT/ANNOUNCEMENT] will provide [BENEFIT] for [AUDIENCE]. Writing a press release? Make sure that your angle is well defined.2. Write Your Headline Your headline should grab the attention of your audience. That could include a reporter, editor, business partner, or a general audience. For headline writing help, use  Ã¢â‚¬â„¢s Headline Analyzer. Recommended Reading: How to Write Emotional Headlines That Get More Shares 3. Write Your Lede The lead of your press release is the first paragraph that appears underneath your summary bullet points. The most critical information should be in this first paragraph, including: An angle or a hook. This is what will get your audience interested. The 5 W's (as many as are relevant). It's an old school journalism best practice, but it'll make sure your release is informative. A reason for a reporter or editor to care. They get lots of pitches every day. Put them first, and only send something they will be interested in. Here is an example from Doctors Without Borders: This lede includes each of the following: A clear explanation of the 5 Ws. The who (Doctors Without Borders), what (an awareness campaign), when (International Chagas Disease Day), where (Latin America), and why (severe public health issue) are laid out in a logical progression. A hook. Typically, when one hears the phrase "big heart," we think of something positive. However, this campaign uses this turn of phrase to explain the dangers of Chagas disease (heart issues). A reason to care. It's a major health concern, affecting more than 6 million people globally. That certainly sounds relevant. This is a perfect example to emulate when writing ledes for your own releases. Every good press release should have a strong lede. Here's how to write yours:4. Write 2 - 5 Strong Body Paragraphs With Supporting Details The next several paragraphs should tell the complete story (in a concise way). The most important supporting details should be included. Each paragraph should be concise, ideally keeping your release under a page. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now 5. Include Quotes Your best bet is to write the quotes yourself then send them to the subject you’re quoting for approval. Quotes don’t have to be complicated. In fact, there are three things you can do to ensure that you have the perfect quote in your press release: What purpose does this quote serve? Is it helping tell the story of your press release? Sound like the person you’re writing the quote for. Don’t use big elegant words if the person you’re writing your quote for doesn’t. Always attribute your quotes. Tell them who is saying what and why. Think about the style and language that your subject would use and once you have two or three potential quotes written, send it to them for feedback. 6. Include Contact Information The people reading your press release need to know who to contact for more information. Include the following information: Point of contact: This should be a name and job title for who to reach. Email address: Give them the best one to reach the preferred point of contact. Phone number: In case they'd like to call, rather than email. You might also include a mailing address. 7. Include Your Boilerplate Copy According to PRowl Public Relations,  a boilerplate is: â€Å"A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.† The boilerplate should appear on every release you send. Include the following information: The name of your organization Your mission statement. Founding dates. Company size. A brief statement on what your organization is doing today to fulfill the ideas in your mission statement. Here are a few  of examples: Apple Boiler Plate Example: Apple  revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Target Boiler Plate Example: Minneapolis-based Target Corporation  (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter. Theatre B Boiler Plate Example: The purpose of Theatre B  is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre. When Should You Send Your Press Releases? Sending your press release at the right time is crucial to help get the release you wrote the maximum amount of exposure. The most important stories get sent early in the week, while stories companies want buried usually goes out on a Friday afternoon (don't do this). Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time: Recommended Reading: How to Write White Papers People Actually Want to Read How Should You Distribute Your Press Releases? You've now written a perfect press release. Now, it's time to make sure it gets read. This will most likely entail: Pitching your story directly to a few carefully selected editors. Editors like having exclusives. If your story is perfect for one particular publication, consider offering it to them alone. Blasting it out using a wire services. This way, it can get picked up by tons of different outlets. Or, you might do both. Services such as Cision make it easy to find reporters and deliver press releases en masse. If you don't have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet.